Lookers Volkswagen Battersea has started 2019 by opening a brand new £10 million showroom.
The new showroom, at York Road, forms part of a partnership with Linden Homes, which has seen £100m invested in a mixed-use housing and commercial scheme.
The 90,000 sq ft fully internal dealership represents £10m of the joint investment and displays 90 used cars and 17 new cars, as well as an increased choice of accessories.
The servicing department has also received a revamp and comprises 14 service and repair bays as well as two dedicated MOT bays.
The changes have certainly made an impact, with the new site already helping to increase the location’s customer satisfaction ratings to above the national average since opening.
The new site has also created 20 jobs so far to cater for the extra footfall, with 65 people based there in total.
There are 18 customer parking bays on site, including a priority bay for easy accessibility, and two electric car ports.
A dedicated EV area comes complete with iPad tutorials and vehicle examples, as well as an electric charging location map.
The duplex showroom gives visitors the chance to browse a wide range of models, as well as relax at the in-branch coffee shop with free superfast Wi-Fi.
Each floor also has a dedicated children’s play room, equipped with books, activity sheets and iPads.
Several office spaces are also available for customers to use while waiting for their car to be serviced, helping them to avoid any disruption to their working day.
The new VW Battersea site is now open for business, but will be rolling out the red carpet for an official launch between March 7th – 10th, where vintage cars will be on display alongside hot food and refreshments.
The new showroom will soon be welcoming a host of new models through its doors, including the new T-Cross SUV.
John Sands, Brand Manager at Lookers Volkswagen Battersea, said: “We’re thrilled with the new dealership and the increased facilities it has given us.
The showroom is an impressive space that is delighting our customers and giving them the space they need to enjoy their experience with us to the fullest.
The environment we’ve created is ideal for such a prestigious brand and it’s a pleasure to welcome our customers through its doors.”
Duncan McPhee, Lookers Volkswagen Franchise Director, said: “Our new dealership in Battersea is a huge step up in terms of the look and feel of the customer experience.
Volkswagen is a key brand for Lookers and we are proud to be able to represent it so magnificently at the new site.”