Social Media Evolution – Explore New Marketing Trends

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According to the Digital Marketing Institute, 88% of  19 to 28-year-olds use some form of social media.

There’s no denying the fact that social media channels have become a part of human culture.

By penetrating every single market on the planet, these platforms allow users to exchange ideas, stay in touch with loved ones, and share entertaining content.

The evolution of the social media platforms and change in marketing approach

A New Marketing Trend Evolved

From a business perspective, social media channels like Facebook have allowed marketers and businesses, in general, to connect with consumers like never before.

These networks offer unmatched targeting options thanks to the amount of information they collect.

But, marketers still need to implement a structured strategy in order to craft successful social campaigns.

One of the main reasons social media has gained and maintained its popularity is the fact that this industry moves with technology.

More powerful devices allow social platforms to feature personalized news feeds, live streams, video ads, and other innovative elements. 

Today, social media channels are still very popular. But marketers find themselves in a crucial time where there appears to be a major shift in the industry. 

 

Social Media Global Statistics

In addition to looking at each platform individually, marketers should also analyze the overall performance of the campaign to make the right adjustments.

Cutting-edge advancements, changes in policy, global incidents can all affect the way consumers behave on social channels.

Savvy marketers and business owners should monitor the industry’s landscape and learn to read the patterns that start showing. 

Our team has taken the time to analyze current trends in order to make projections for the future of social media. Here’s what we’ve found:

 

Usage

Out of the 4.5 billion people actively using the internet at the beginning of 2020, 3.8 billion are on social media.

The adoption rate of social media channels has increased by 9% compared to the same time last year, reeling in more than 320 million new customers. 

With more than 49% of people in the world using some form of the social network, marketers need to take advantage of and start generating leads through these platforms.

However, there are already more than 3 million companies actively advertising their products and services on Facebook alone.

For this reason, having the tools to research each channel properly can help companies invest funds in the right areas.

 

Product Discovery

Social media platforms have evolved from an entertainment and communication hub to a functional part of society.

It’s common for consumers and businesses to find the services and products they need through these platforms.

This can occur by asking friends, conducting a search, or joining a group, so making these networks a great place to promote your goods.

29% of 16 to 44 year-olds discover new brands and products through social media.

Not only this, but 43% of all consumers are reported doing research for a product or service through social media channels.

As for conversions, more than 13% of all consumers agree that having a “buy” button directly on their feeds would increase the chance of them making a purchase. 

 

Engagement

Research suggests that digital consumers spend almost 2.5 hours on social media every day, which is spread across an average of 8 different profiles.

Keeping users engaged has been a huge challenge for marketers since the inception of social media.

Creating entertaining and valuable content is key, but scheduling posts at the right time and spreading them out properly is the only way to get attention from your audience.