There has been a lot of talk about the marketing trend of social media channels.
Facebook has starred in multiple privacy scandals, so many pundits have predicted a sharp decline in the industry.
However, recent trends suggest that consumer attention may be shifting rather than dissipating, so marketers that make adjustments early enough should be able to transition seamlessly.
Below, we’ll go over the current state of marketing trends of different social media channels, analyze the future of the industry, explore some of the most exciting features, and introduce some tools to build better ad campaigns.
Video Ads and Live Ads
The general census among marketers is that consumers prefer to watch a video than to read an ad that takes them the same amount of time.
While it represents a bigger investment in terms of resources, video ads can help engage users and showcase your product more effectively.
Additionally, Facebook predicts that by the end of 2020, video can potentially draw up to 82% of all mobile traffic.
Live ads, which are adverts that are presented similarly to commercial TV breaks during a live stream, also maintain prospects super-engaged.
That said, companies need to develop useful content early on and prevent consumers from developing a bad perception of this format.
The Power of Influencers
Marketers have known for a while that consumers value the opinion of small-scale influencers more than celebrities.
Influencer marketing has already become a common element in advertising plans across all companies.
65% of marketers increased their budget for influencers this year.
That said, advertisers also have to learn to single out the best influencers to get the results they’re looking for.
The Key to Success: Customizing Ads by Target Audiences
Ad target and customization are regarded as two of the most powerful features of digital advertising.
Tailoring your ads and making sure that they are only displayed to a group of people that are more likely to be interested in your product can boost your conversions and improve the performance of your entire campaign.
With this in mind, knowing what demographics are more interested and which ads attract their attention requires extensive testing.
Alternatively, you can use an ad monitoring and transparency tool like BigSpy to determine what’s working for others running similar campaigns. As a powerful ad spy tool, it provides detailed demographics for reference.
Enhancing User Experience with AI
Artificial intelligence (AI) is advancing in leaps and businesses are starting to leverage this turn-key technology to improve their marketing as well as their entire operation.
This, combined with tryvertising, can give users a one-of-a-kind, efficiency-driven experience.
Take Uniqlo, which set up UMood kiosks in select stores, by using AI technology and censors in the UMood kiosks.
The company could identify customers’ moods by analyzing neurological responses and make suggestions based on the results.
How to Use Ad Spy Tool to Improve Social Ad Campaigns
We’ve talked briefly about BigSpy in this article, but we’ll go over the specifics of the ads analysis platform in this section.
It is a powerful business tool that allows users to see a comprehensive list of statistics from competitor ads across multiple platforms.
AdMob, Facebook, and other social ad networks have incredible reach and could produce stellar conversion numbers, but having the right strategy is crucial.
It gives companies, marketers, and other stakeholders valuable insight that allows them to craft effective ads and well-structured campaigns.
If you want to find out more about building a robust social media ads campaign, and what the future holds for social media channels, just test the ad spy tool.
There you have it. We hope that this article has provided you with value about the marketing trend of social media channels as well as some guidance on improving your ads campaign.