What is a Landing Page?
A landing page is a web page, more like a sales page that’s carefully designed and loaded with details about your product or service, which you can direct your target audience onto to see your offer.
To get a landing page design inspiration and attract a lot of customers, you can check this definitive guide to creating a high-converting landing page.
Elements of a High-converting Landing Page
To create a landing page that converts well, some things should be on your landing page.
These are the essential elements that other marketers have tested and achieved a high rate of conversion.
We provide you with the most important elements for developing a high-converting landing page.
- Make a clear goal for your landing page
- Plan the layout of your page carefully
- Optimize the content and make every paragraph counts
- Prioritize above-the-fold positioning
- Make good use of Media files
- Create campaign-specific landing pages
- Limit distractions and reinforce your audience
- Make irresistible offers
A framework of a Landing Page
To create a successful landing page, the above-mentioned elements should be considered while developing the framework of your landing page.
- Catchy and powerful Headlines
The first thing your target audience notice on your landing page is the headline.
Your headline should not be too long, make it simple, use an adjective and summarize the whole page in the headline. It should reflect what the readers expect.
The headline should be supported by sub-headlines that explain in more detail what it is actually about.
Simple and meaningful headlines would make your audience want to read more about your page.
- Visual Elements
The importance of graphics can not be overemphasized, since you can summarize a lot of text in 1 infographic or a short video, and it would make it easier for your audience to digest.
Also, the attention span on the web is not particularly high, on the contrary, it continues to decrease.
If you want to provide as much detailed information about your product or service to your target audience in a short time, then it’s only possible with visuals.
Short videos work well on landing pages and should try it.
- Offer Benefits & Make a Deal
Seriously, there’s no unique product or service, but there are unique marketers.
Once you’re able to get the full attention of your readers, then you talk about your standouts, offer an irresistible deal and the benefits your audience would get from making an order.
This is a sure strategy to sell your product from a landing page. To help your readers to make a buying decisions, you should also create scarcity, (for example, this offer would expire in the next 3 days) to create urgency in making a purchase.
Visitors usually want to see what they stand to benefit in choosing your product or service to make a purchase decision.
- Reviews and Testimonials
Social proof is also much important. Reviews and testimonials from your customers can help to trigger conversion.
Especially when it comes to a new product or a relatively unknown brand, more persuasion has to be done than when it comes to an established product.
You can gain the trust of your visitors by using testimonials and references, especially if you have the reviews in short videos, text review is becoming outdated in modern-day marketing.
You should be real in publishing reviews and you should not offer compensations to get nice reviews and testimonials.
Remember, if it’s too good to be true, most of your potential customers would be skeptical to make an order.
You can win the trust of your visitors more if you can prove that you can offer the best.
For example, you can include your awards and other forms of recognition of your brand, product, or service.
You can talk about your professional certificate to show your capabilities in delivering good service to your potential customers.
This is a simple but effective way of convincing the customer of the quality of the product and the trustworthiness of the website.
- Call to Action (CTA)
If you get the other elements of a successful landing page right, but your CTA message is poor, then conversion would suffer it.
Perhaps, the most important building block of a landing page is an eye-catching call-to-action.
The goal of the landing page is conversion, that is, to make your visitors become customers.
This step should be made as simple as possible to achieve a high conversion rate. A button with a call to action such as “Buy it here now” or “Download here” work, but the design of the button is far more important.
Beginners often ask, how many words should a landing page be?
Your landing page should be between 500 words to 800 words, and the text and media should flow, down to the last paragraph.
Your landing page should be broken with white spaces and not be overloaded with text.
Focus on the benefits of the offer, and format your landing page in such a way that your target audience does not miss the most important information that would trigger actions.
Use different fonts accordingly, work on good color combination, use italics, bold and other elements in the text editor.
Use above-the-fold space effectively to present the most important information to users.