Best Free Screen Recorder for PC – EaseUS RecExperts

Whether you run a business online or offline, once you have an official website for a business, then an explainer video can help clients to easily navigate your website.

An explainer video where you use a screen recording software like the EaseUS RecExperts to capture your computer screen as you navigate your site can really be a great help.

How to use EaseUS RecExperts screen recording software

Screen recording applications are not only used to capture computer screen to make an explainer video alone, it can also be used to record a meeting, online courses, gaming sessions.

Another advantage of a screen capture tool is the ability to record streaming content that you are not allowed to download.


Best Free Screen Recorder for PC

There are hundreds of screen recording software with the freemium model online, but if you want a powerful screen recording software for PC, you should try EaseUS RecExperts.

You can easily capture any area of your computer screen: Just select the area or capture the whole screen.

There are four options you can choose from here.

  • Full Screen
  • Select Region
  • Fixed Region
  • Lock Window

You can record both audio and video at the same time: Simply allow the program to access your computer microphone, and the software will record your voice or music you play in the background as it’s recording the screen.

One of the standouts of EaseUS RecExperts is the capacity to record your PC webcam, therefore, you can be live on the screen.

This increases the engagement of your audience as they feel connected and know the person behind the video, not just a robot talking.

To my gamer friends, Recexperts is the windows screen recorder for high-quality video games, both 2D and 3D games in 4Kuntra high definition resolution.


Key highlights

Best computer screen recording tool

EaseUS RecExperts screen recorder offers the following features in its premium version

  • Screen recording
  • Audio recording
  • Collaboration
  • Image Editing
  • Video Editing
  • Social Network Sharing
  • Video Annotations

How to Use EaseUS RecExperts Screen recording Software

RecExperts works best on Windows 7, 8, and Windows 10 operating system and you can try the free trial.

However, the features are limited in the free trial but trust me, you can try the full version for less than $20.

Once you download the software successfully, check your file folder to run the application.

Congratulations, the app is now installed. You can now go to the settings to set your preference.

You can set the format you want to save your audio recording as well as the video.

You can also set the quality of the encoding features.

You can set whether you want the mouse movement to appear on the screen or not.

You can also use shortcuts to execute actions while you capture your computer screen.

Anytime you can want to screen record, just tap the REC button, that’s all.

You can use the timer to set the screen recording to start after specified seconds, for example, after 5 seconds, 1o seconds, etc.

This will help you to get relaxed and composed before starting the screen recording.

Similarly, you can use the auto-stop feature to end the recording. This is important if you don’t want the video to exceed your set time.

Once you stopped the recording, your video will be saved automatically under the video list.

From the folder, you can select your file and play it.


One of the most important factors people consider before purchasing software is the price.

EaseUS RecExperts pricing is fairly competitive in my opinion, not the cheapest but of course not expensive.

The one-month subscription goes for just $19.95, while you can save a few dollars when you purchase a year subscription at $49.95

For a lifetime subscription, the price is $69.95, that’s cool if you screen record regular and you get all the features and updated features in the future.



The need for screen recording has increased in recent times.

Your visitors want to get answers to the questions in their minds within a few seconds.

Therefore, offering a video that explains how to interact with your website is very essential.

With screen recording software, you can do that easily, it’s a no-brainer.

Greek Name Generator – Baby First, Last and Mythology Family Name| Male & Female gods & goddesses

Greece is one of the oldest nations and there are many of elements of history associated with this great nation.

If you’d like to use Greek name for any purpose and you want to generate fake names, know what your English name is in Greek, you want names that sound like Greek or you want to create fictional Greek gods and goddesses.

If you want Greek baby’s names for both female and male, learn about the Greek mythology, creation myths, their culture, language, artistic works, etc, the following tools are developed to perform the tasks

fakenametool is a Greek profile generator that will generate a male or female Greek name, the family and the last name, the city name where the person lives, the fake address, fake phone number, fake random username and password, random fake credit card details when you visit the site or choose a gender and the country such as Greece.


Donjon is a special tool among fantasy names generator we’ve reviewed.

There are different types of unique names it can generate. Just select from the list, such as common names, monstrous names, names from the ancient world, medieval Europe, Asia, and the far east, Africa, and the new world.

After that, you select the nature of the names, whether normal good names or spirit names.

Some of the categories are human male and female names, Dwarvish names, Elvish names, and Halfling names which you can select and generate 10 corresponding names.


Scriboly is the ideal tool to create your own Greek god. It’s a divine name generator that randomly generates names that are similar to and sound like Greek names. It simulates the names of Greek gods, goddesses, and their deities to create a perfect fictional god.


worldnamegenerator Ancient Greek Name Generator is super easy to get ancient names in Greece as it randomly creates real greek names for both males and females and displays upon visit.

You can also generate another list of 15 names with a mix of men and women’s names.

We observe here that boy’s names are more than a girl’s names in their database.


However, you can select your preferences, especially gender status, and generate names according to your settings.

The developer claimed they have over 1,500 male names and over 500 female names you’d like to use.

Just like in Japan names, Greeks uses a patronymic style of naming in the ancient time where a family name and patronymic is only used.

ides and ion are common suffixes that are added to their names or married women bear the names of their husbands upon marriage.

While you can not generate full Greek names on this site, you can still create about the 50 names that have surnames or family names, first name, and given names such as first and middle and last names from different nationalities.

How to get popular greek	 baby names using online app

Greece101 is one of the most resourceful sites for getting to know about Greek culture.

It’s awesome generating Greek mythology names, female and male names, unique baby girl’s and baby boy’s names by just ticking the box to select the preferred gender or tick unisex and generate a new baby name.

There’s a list of Greek names you can find on the site, starting from alphabet A in which each Greek name translated to the Greek language.

The meanings of the names are listed in written form and the origins such as names from Ancient Greek, Greek mythology names, Hebrew origin, Scandinavian origin, Persian origin, and Modern origin.

For example:

  • Hilarion in Greek is Ιλαρίων, it means happy and it’s from ancient Greek origin
  • Giannis in greek is Γιάννης, it means God’s favored and it’s from the Hebrew origin
  • Floros in greek is Φλώρος, it means Flower and from Latin origin

A similar one to Greece101 is which you can also use to create fake Greek names. It does not generate real names but the ones you can use for fun.

It generates a maximum of 20 names that sound like a Greek name at a time and some other tools are Extreme Fantasy Names generator, Character generator, and Weird Name Generators.

You can as well write your family name of you’re a Greek to get to know more about the name Genealogy.

Add your mother’s maiden, your grandmother’s maiden name, or your dad’s mum’s maiden name to their record and for each family, name people search.

A point is recorded for such name which they show to others how popular the name is that people want to know about it.

When we searched the history of Augustus origin, we got information that the surname was an ancient name that means dignity, benevolence, and command much respect and the Christian name means ‘widespread’, The name is not commonly used again compared to the 7th century.

Some of the notable people that were also christened later in 17 century are Richard Augustus on 25/04/1733, William Augustus on 22/05/1726, and John Augustus on 15/12/1739.

They’ve been able to pull so much information about Greek culture and added to their database.

As a registered member, you can leave a message for people with the same surname as yours ( commonly called Tribe), find them and connect, ask more questions about your ancestral name or give more knowledge about it, including your own immediate family.

You can as well learn thousands of regional Greek dances, regions. Islands, mountains, Greek arts, language and culture, history, literature, myths, and legends, etc.

There are basic information on Greek mythology names, Greek god and goddesses such as Zeus, the supreme god of the Olympian gods who control the sky, rains, and thunder.

Ares, the god of war and a child of Zeus and Hera while Hera is also the goddess of the marriage union, and childbearing. Athena, the goddess of wisdom and war and she’s one of the most popular goddesses in Greece.

Learn about other Greek male and female gods such as Hermes, Poseidon, Aphrodite, Artemis, Hades, Apollo, and female warriors. diamond logo 1

Roman Name Generators – Baby’s Cognonem, Praenomen| Male & Female Ancient Soldier, God & Goddess Names

Rome is undoubtedly one of the ancient empires in the world that has rich histories of past times and development of both humans and infrastructures during the dark ages.

Roman used to be the first name of every male child in the time past but now they have the family names and given names.

Examples of roman names are Gaius, Valentinian, Publius, Marcus, Varius, Virginia, Lucius, Vettius, Aulus, Gnaeus, and so on.

To get your own real roman name and profile or random fake names to protect your identity online, check the following roman names generators.

How to get popular Roman baby names using online app

abarothsworld is a roman name generator that randomly selects 60 names for role players.

You don’t make any select here, just refresh the page and get another set of a long list of names.

It generates male names and female names separately and you get varieties of names at a time.

Such other random names that can be gotten are names for male Norse and female Norse (Scandinavian names), male and female Elven names (spirit names), Minarian names, Dwarven names for men and women, Orc names, Anglo-Saxon Males, and Anglo-Saxon Females.

The golden tool is for creating a roman name. You enter your real name and it will generate a unique roman name.

However, the meaning of your English in Roman name is not given and it does not translate your name.

It generates both boys and girls roman names separately and gives you a typical full ancient name.

A typical Roman female or male name should be three, the personal name (given name or Praenomen) the name of his tribe (Nomen), and the family name which is also called Cognomen in ancient Rome. Some names can even have Agnomen, other names.

The developer made it known that the tool gets your praenomen from the first name you submitted, nomem from the last name, and combine the two to give you cognomen.

As a plus, you get Agnomen if you can supersede Hannibal or perform some other tasks very well.

They also reinstate that the tool does not give you names in Latin translation or such a tool that tell you the meaning of roman name in let’s say Hindi or Islam but it’s more of a name converter that converts the English words to its Latin form.

There are other things you can do, like, learning about Roman history and culture, their coins, Statues, Mosaics, paintings, poetry, etc


springhole is another simple tool that gives you names that look like or/and sound like Latin/Roman names and that’s all.

They’re fantasy and not real names to choose for a character, maybe for entertainment.

Examples are: Laublian, Tesius, Evemaius, Ecaurbaia, Quapa, etc.

Other random names generators by the author are Retro fantasy Greek-like names and Mesopotamy-like names, Deity names, celestial body generators.

Male and female Roman names and their meanings

namegenerators provide roman names, legion names for boys and girls, Latin boys and girls’ and famous ancient names for both male and female gender, everything at random.

You select your preferred gender, name set, and country, and generate the names, including personal information such as an address, phone, BOD, email address, website, username, social security code, credit card details, personal attributes, interest, and others

The name generator is one of the pretty ones in this niche with several other name generators developed by the same developer.

Some others are Finnish names, Polish, Igbo names, Dutch, Irish names for baby boy and girls, male and female adult names, website name, username, brand, and business name generators.

Quizopolis does the simple trick like others. Enter your first English name and last name, choose your gender, and get beautiful girl’s names and cute boy’s names depending on what you’ve selected.

Other useful tools by the author are the trailer pack name generator, animal’s names, Romanian name, Australian name, Valentines, fantasy names generator to create a name for your future husband, Vampire, next baby Names, zombie names, pilgrim name, Greek name, superhero, supermodel, stage names generators and others.


legionxxiv is not in any way a name generator, translator, or converter but a very useful site to get information about the roman military, the gladiator combat, culture, etc.

If you’re searching for roman soldier names, real female and male roman American gladiator’s name their history, legion 24 is helpful.

You can as well get a list of roman male names, surnames, first, last and middle names, learn about the “Tria Nomina” naming system (the praenomen, nomen, and the cognomen), its importance and distinction, and how it was used to distinguish between origin, the “peregrimus” which are not foreigners who later become soldiers in the military and the slaves who only have one name.

It lists sample female names, praenomen, nomen, cognomen, male and female name, how married women use suffixes with their husbands’ names, and how slaves assume the praenomen of their master and add a suffix to it when they’re under service and also bearing their name with their master’s name after liberty.



fantasynamegenerators This tool, just like other generators by the same publisher, generates 10 random roman male and female names and you can now click to get only ten men’s names or women’s names.

The names are popular ancient names in the roman empire and you get the full name which is the combination of the given name, the clan name, and the family name; similar to surname, first name but the only difference is that in ancient Rome, the differentiate citizens by tribe and bear their tribe’s names.


nameberry If you’re finding a fine name to give to your baby, nameberry baby names search engine works well in this regard. Select boy or girl or either to find a name collection of the two genders.

One thing I like about the name search is that they have such names in their database and you can search for a name with a specific character.

For example, you can search for Latin girl names that start with A or search for any baby name that starts with C and other alphabets.

You can also search a name that ends with a particular character or contains some set of characters, selects the number of syllables the name should have. With this, you can find short or long names.

You can also choose the origin of the name to get, the English meaning and state the popularity status, that is, if you want popular roman names, familiar names, or uncommon names.

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Best Golf Swing Analyzer Apps For IPad, iPhone and Android

Just as you know, Golf is a game involving basically a rod-like equipment called a Club, and a ball.

The drill is that the ball is tactically struck into a tiny hole from a pretty long distance.

Since people are increasingly aspiring to play golf, either professionally or as yet another pastime, creating an android application to help people become better golfers has become indeed necessary and some of these innovative apps will be explored here, especially those that are swing related.

Swing is simply the manner in which a golfer uses the club against the ball (cue) when striking. Apps like these assist players in analyzing and improving on it.

Mobile apps to help learning golf game

SWINGAID GOLF MOBILE APP should be the first on our list since it has the highest average rating on the Google Playstore compared to others.

The offerer is the South Korean SwingAid Golf team and it’s a whooping twenty-four megabytes (24.53mb) in size, pretty large we must say.

However, this piece of software lets users record and systematically analyze swings bit by bit so as to uncover what will normally go unnoticed with the bare eyes of a beholder.

It also allows for a comparison between swing actions so that flaws and strengths can be easily identified for subsequent improvement.

This is part of what top-ranking golf pros do to stay afloat not just in the game of golf but also in the game of winning tournaments and trophies.

Asides recording, the wonderful app also allows users to share swing clips to an online community of golf enthusiasts, known as ‘Fix me’, for feedback, comments, suggestions, or help which presupposes that some sort of registration and login is required.

It is also claimed by the developers that the app is also useful for other sports like tennis and baseball.

The app is worth about a hundred thousand downloads and promises to be a treasure for golfers in general.

Another one is the V1 sports-offered V1 GOLF APP, the developer is based in the USA, Michigan precisely.

This is a simple golf app which allows for not just recording of swings but also provides access to clips capturing swings of champs and veterans in the game for up and coming players to learn from.

It also lets users share swings but this time over Facebook and a V1 instructors platform for professional analysis and assistance.

It comes packed with a simple array of editing tools giving users the control over the feel of their recordings and snapshots.

The needed split-screen feature is of course also incorporated for easy comparison.

It’s sized at about thirty-four megabytes and has over five hundred downloads to its name— forgot to add that it seems very intuitive and easy to use.


GOLF SWING VIEWER,  an app offered by Yosi Kmart and 1.61mb in size — SUPRISED?!!!!! don’t be because unlike the last two applications mentioned which can both record and view swing videos, this one only view already recorded swings, just as the name suggests.

In other words, it can only be used to view and analyze prepared swing videos hence its relatively small size. This app doesn’t really have a lot to offer.

However, it is just as simple and basic as a swing viewing app can get and as such pretty useful.

The only fear is that it’s been 2 Years since this app was last updated which can raise some doubts about its efficacy.

Whichever way one views this, there is certainly no harm in checking it out.

So, that’s all for this piece and it’s hoped that this article will go a long way in assisting both amateur and veteran golfers to make informed decisions on which android application to go for with the view of raising the bar of their prowess in the game.

How to Create, Keep and Track Health Record with Apps

Track My Medical Records is an electronic medical record mobile app developed by Digimia in NJ.

Digimia is the founder of and they’ve been in the business of keeping medical records for many years.

This free Medical Record app eases your record-keeping on their website as a registered member.

However, you can use the app without having an account on their website.

Just start imputing your medical-related activities and that of your family on the app to keep track of important information.

Digital medicalrecord keeping with online apps

The medical record is very important to keep you healthy and fit as it guards you on your goal to achieve better health.

Having a diary on your mobile phone ( medical record app) keeps you in line with knowing the DOs and DONTs.

Once you installed the app and sign up, it connects to the website to keep your records and backup your data in the cloud to avoid loss if you mess with the app.

With the Track My Medical Record app, you don’t need any notepad, insurance, or bank to keep your health records.

Just add whatever information to the app or on their website with your note.

Data such as the date you input the information, the doctor or physician that attended to you, their suggestions and things you should take note about your health in the future, and lots more.

you can as well adjust the records if need be.

You and I know health records need to be kept private and most people don’t like to reveal their health conditions to others.

Here, your data is encrypted and well secured, and people can not parse your saved information.

You can also make use of the app while offline to access your data but you need an internet connection to save your medical records.


Medical Records is another mobile app to help to keep health records, either personal health records or family medical history.

It was developed by the MarkevSoft app developer in the Republic of Belarus.

This app enables you to monitor your health by keeping notice of signs, symptoms, and health-related activities such as using drugs or medications which could help doctors getting more facts about your health history.

Medical Records app helps you to track your health conditions, provides a series of health articles to help you manage your health.

It will also guide you towards achieving better health with search-engine-like features.

You can easily search from their article directory, get suggestions from doctors, and improve your health.

After checking the latest version of this app, there have been other features like bodyweight tracker, body temperature tracker, blood sugar, height, and pressure tracker.

However, this app can not detect your blood sugar level, tell you your body temperature, etc, but can keep those records for you.

Medical reports that you get from the clinic can be copied there safely. Backup features are also available.


Doctor-Patient Medical Records is also one of the best personal health record apps to keep medical history.

It was developed by Mobilebiz Systems app developer in Singapore.

This app is not only useful for patients to keep their records, doctors, physicians, and nurses, or any other health expert with obligations to help people managing their health.

If you own a health clinic or you’re a specialist in treating a particular health condition, this is for you.

You don’t need books to record symptoms, health conditions, or medications giving to your patients.

You can easily put everything down on this app with tags to differentiate the patients in case they’re many.

Doctor-Patient Medical Records is one of the best apps to keep medical records for business because the app is built for health professionals with a business mindset.

You can record bills and payment-related information on the app, forward mails, or SMS to your patients telling them the result of diagnosis or any other information that could help them.

Just like other apps mentioned, your data are also backup.

It also supports voice recording, translation to other languages if you’re not able to read English.

You can download it from Google play store on android or any other smartphone.

Tips on How to Use Voucher Gift Cards to Buy Goods

What is Voucher gift card

If you’re reading this, you must have had an idea about online shopping.

For voucher gift cards, they are a special form of a credit card- similar in function to prepaid credit cards.

Voucher cards are issued mostly by e-commerce companies in which a certain value for a product or service can be loaded.

They can be offered as a reward for a task or promotion to beneficiaries but it can only be redeemed on their site, to purchase their products.

These gift cards are usually used only once, and some others can be loaded by the provider.

What is voucher gift cards and how to use them on online and offline shopping site

How to Use Voucher cards on Online Store

You can use a gift card in the most popular online stores. These virtual cards are used when you want to checkout.
If you’re buying the latest phone or other electronics from Verizon for example, you can use voucher gift cards to lessen the cost.
You can also use it to pay for your Verizon Wireless or Fios bill on their respective apps or on their site.

Once you select your item in the shopping cart, checkout and enter your delivery address.

When you want to make payment for the item, simply select “Gift Card” as your payment method, provided the value of the card is more than the price of the item.

Enter the card number and the security code, and click pay to complete your order.

If the value of the card is not sufficient to make the order for the selected item, you can complete it with your credit card.

How to Buy Voucher gift cards

Gift cards can be purchased from the provider on their online store or their physical marketplace.

There are also independent marketplaces where people can exchange gift cards from one business to another.

Let’s take Verizon as an example, you can find great deals of newly launched phones on their store you can purchase with your card.

You can go here, select a gift card value, and buy it. It is available in 25, 50, 75, and 100 dollars.

Your card can be used to purchase any item on their store online or in a physical store.

Common categories of items you can buy from Verizon are smartphones, musical equipment, home devices, and others. speakers and much more.

I prefer to use their cards because they don’t expire, although most of the eCommerce sites now remove expiry from their cards and they’re not subjected to dormancy or any form of reactivation.

Common Questions people usually ask

Are the gift cards preloaded?

No, gift cards, either virtual or real cards are purchased and the value is loaded on the card.

Can thieves use my gift card?

Sure, even when it’s registered, it can be used by anyone. You can as well give it to friends and family at will.

Gift cards are often used as gifts and rewards in the survey, as giveaway or prize in online competition.

How can I use my gift card?

I’ve said this earlier. You can give it to a cashier at physical store authorized by the provider of the card to purchase any item.

The value of the item will be deducted from the card and you’ve your balance on the card.

Should the value on the card is not enough to order the goods, you can as well add cash to complete your purchase.


How do i check gift card balance?

You can find your balance by going to the official site if the provider, there’s always a widget under the gift card tab t check your balance.

Please, don’t give your card toa third party you don’t trust to check your balance for you.


What do I need to make Purchase?

 You need to provide the card number and your PIN to make purchase or check balanc in most cases.


13. Can gift cards be reloaded?

Yeah, your Gift cards can be reloaded if you want. You can do this at any accredited store of the ard provider.

You can also transfer the whole value or part to another gift card.


15. Can I have my gift card balance paid out to me? 

Most providers don’t allow this so your balance can not be paid to you in cash, you can only purchase with it, you can not withdraw with it.

Negative Effects of Electronic Gadgets on Studying Habits

We are becoming increasingly reliant on technology in this present time, and the repercussions of this are now being felt in the newer generations.

The standard we have set for our children in regards to technology is not necessarily a good one, as electronic use in all aspects of life has become highly normalized.

The effects of this obsession have had both positive and negative effects on study habits in a number of ways and we’ll be discussing some of the negative effects of this on lives and productivity.

How electronic gadgets affect learning

1. You can easily become distracted

The biggest effect of technology on study habits is where the attention span is concerned.

When electronic gadgets are available, the length of time we spend focusing on homework is significantly shortened.

It’s easy for students to become distracted by their electronics when they are surrounded by them.

It’s best to try and instill good habits early on by setting ground rules when it comes to screen time. Good habits built early will bring benefits for years to come.


2. Less engagement in class discussions

Students who are constantly using their cell phones or other electronics are often less engaged in the classroom, to the point where classroom discussions become shallow and the level of learning is considerably reduced.

In fact, it has become all too common where even teaching practices have started to involve YouTube videos or interactive online activities. This further normalizes electronic use, leading to worse habits over time.


3. Grades can start to slip

The ultimate result of this electronic obsession is that, eventually, grades will slip as students perform sub-optimally.

In turn, students have to find alternative ways to meet the requirements that are placed upon them or avoid them altogether.

This doesn’t have to be a bad thing though: the fact that more focus is needed in order to succeed these days means that we are producing more hardened, motivated students.


4. Technology has changed how we study

The news isn’t all bad – technology can actually help us study in more intuitive ways. By having access to the internet, we can access nearly all written human knowledge.

Cool, huh? Also, if I wanted to pay someone to write my research paper, then I could turn to write service online.

These are things that we couldn’t do before the advent of the internet and all the gadgets that came along with it. So it’s not all bad!

Though our electronic gadgets have the potential to inflict more harm than good, by instilling good habits in ourselves and our children, we can use technology to benefit us in our everyday lives.

As long as we have good self-control, our gadgets can enable us to be successful in our studies, which will lead us to even more success in all our careers.

Our electronics have the power to connect us to all the resources we need in order to produce amazing work no matter the field – it’s just all of us to use them for good!

Social Media Evolution – Explore New Marketing Trends

According to the Digital Marketing Institute, 88% of  19 to 28-year-olds use some form of social media.

There’s no denying the fact that social media channels have become a part of human culture.

By penetrating every single market on the planet, these platforms allow users to exchange ideas, stay in touch with loved ones, and share entertaining content.

The evolution of the social media platforms and change in marketing approach

A New Marketing Trend Evolved

From a business perspective, social media channels like Facebook have allowed marketers and businesses, in general, to connect with consumers like never before.

These networks offer unmatched targeting options thanks to the amount of information they collect.

But, marketers still need to implement a structured strategy in order to craft successful social campaigns.

One of the main reasons social media has gained and maintained its popularity is the fact that this industry moves with technology.

More powerful devices allow social platforms to feature personalized news feeds, live streams, video ads, and other innovative elements. 

Today, social media channels are still very popular. But marketers find themselves in a crucial time where there appears to be a major shift in the industry. 


Social Media Global Statistics

In addition to looking at each platform individually, marketers should also analyze the overall performance of the campaign to make the right adjustments.

Cutting-edge advancements, changes in policy, global incidents can all affect the way consumers behave on social channels.

Savvy marketers and business owners should monitor the industry’s landscape and learn to read the patterns that start showing. 

Our team has taken the time to analyze current trends in order to make projections for the future of social media. Here’s what we’ve found:



Out of the 4.5 billion people actively using the internet at the beginning of 2020, 3.8 billion are on social media.

The adoption rate of social media channels has increased by 9% compared to the same time last year, reeling in more than 320 million new customers. 

With more than 49% of people in the world using some form of the social network, marketers need to take advantage of and start generating leads through these platforms.

However, there are already more than 3 million companies actively advertising their products and services on Facebook alone.

For this reason, having the tools to research each channel properly can help companies invest funds in the right areas.


Product Discovery

Social media platforms have evolved from an entertainment and communication hub to a functional part of society.

It’s common for consumers and businesses to find the services and products they need through these platforms.

This can occur by asking friends, conducting a search, or joining a group, so making these networks a great place to promote your goods.

29% of 16 to 44 year-olds discover new brands and products through social media.

Not only this, but 43% of all consumers are reported doing research for a product or service through social media channels.

As for conversions, more than 13% of all consumers agree that having a “buy” button directly on their feeds would increase the chance of them making a purchase. 



Research suggests that digital consumers spend almost 2.5 hours on social media every day, which is spread across an average of 8 different profiles.

Keeping users engaged has been a huge challenge for marketers since the inception of social media.

Creating entertaining and valuable content is key, but scheduling posts at the right time and spreading them out properly is the only way to get attention from your audience.

Best Social Media Platforms for Business Marketing

All social platforms have their specialty or defining characteristic.

More “orthodox” social media channels like Facebook have multiple features that attract users, while specialized platforms like Instagram focus mostly on one element.

The popularity and demand for each platform fluctuate according to what consumers’ interests, so marketers need to look at the individual performance of each platform to determine if their reach is big enough.

best social media platform for marketing and how to use them


Facebook first became available to the public in 2006 and has since become the most popular social media platform in the world.

Today, the company is worth almost 95 billion US dollars. The social network has invested billions back into its operations, acquiring WhatsApp in 2012 as well as Instagram, which we’ll discuss later in this post.

This platform has almost a 2.5billion monthly active users and it adds about half a million new accounts every day.

As if that wasn’t enough, 51% percent of US adults report using Facebook multiple times per day while 40% of all accounts are used for reading news and informational purposes.

Considering the above, it’s worth noting that the announcement of Facebook Zero has drastically changed the way marketers will be able to use the platform.

Those who get ahead of the wave and start developing potential content early on will have a crucial advantage over their competitors.



Unlike traditional social media accounts, Twitter’s specialty is the dissemination of information via small text snippets widely known as tweets.

Although consumers have to get used to the minimalist nature of the platform, Twitter allows companies to create a stronger connection with a more exclusive market, which is regarded as being more affluent than the average user base.

While Twitter doesn’t have Facebook’s reach, many marketers argue that content on this social media platform is much more engaging.

500 million tweets are being sent out every day, which comes from roughly 330 million monthly active users.

1 in 5 adults uses Twitter in the US and 42% of users check the platform every single day.



Anyone who’s ever used Instagram understands why this social network is almost addictive.

It focuses on sharing images, videos, live feeds, and other super-engaging content that consumers simply love.

Instagram is ideal for companies that want to attract young customers through their content as 71% of users on this platform are under the age of 35.

Instagram was acquired by Facebook a few years ago, but the picture-centric social network has never been more popular.

There are 1 billion monthly active users on Instagram, half of which use the platform daily.

And, even though Twitter invented the hashtag, Instagram users have transformed this quirky practice into an art form.

The average Instagram post includes about 10 carefully-selected hashtags that allow the content to reach a broader audience. 



YouTube is the premier video sharing platform that’s used by consumers, media outlets, companies, and every other entity on the planet.

It’s estimated that every minute, users upload around 500 hours of video content to this platform.

Whether users are looking for a funny cat video, a recap of a match they missed, or a how-to video, YouTube is the place to go.

From a business perspective, it’s important to understand that each visitor spends just under 12 minutes on each visit.

About 7 out of 10 videos that people watch are suggested by the platform’s recommendation algorithm, which means that YouTube has a profound knowledge about its viewer base.

This can be translated into better placement and more effective ads.



If there is one platform that has remained user-centric since its inception, it has to be Pinterest.

Despite the fact that it revolves around creating boards, Pinterest attracts users because it’s relatable, easy to use, and practical.

According to official numbers, there have been more than 200 billion pins saved on the platform by more than 335 million users.

In the US, Pinterest is already the third-biggest social channel, with close to 43% of internet users having an account.

To top it off, households that have a higher income are more likely to have a Pinterest account, so users tend to have more acquisitional power when compared to other platforms.

Current Social Media Business Marketing Trends

There has been a lot of talk about the marketing trend of social media channels.

Facebook has starred in multiple privacy scandals, so many pundits have predicted a sharp decline in the industry.

However, recent trends suggest that consumer attention may be shifting rather than dissipating, so marketers that make adjustments early enough should be able to transition seamlessly.

Below, we’ll go over the current state of marketing trend of different social media channels, analyze the future of the industry, explore some of the most exciting features, and introduce some tools to build better ad campaigns. 

latest Social media marketing trends and how it affects business promotion

Video Ads and Live Ads

The general census among marketers is that consumers prefer to watch a video than to read an ad that takes them the same amount of time.

While it represents a bigger investment in terms of resources, video ads can help engage users and showcase your product more effectively.

Additionally, Facebook predicts that by the end of 2020, video can potentially draw up to  82% of all mobile traffic.

Live ads, which are adverts that are presented similarly to commercial TV breaks during a live stream, also maintain prospects super-engaged.

That said, it’s important for companies to develop useful content early on and prevent consumers from developing a bad perception of this format.


The Power of Influencers

Marketers have known for a while that consumers value the opinion of small-scale influencers more than celebrities.

Influencer marketing has already become a common element in advertising plans across all companies.

As a matter of fact, 65% of marketers increased their budget for influencers this year.

That said, advertisers also have to learn to single out the best influencers in order to get the results they’re looking for.


The Key to Success: Customizing Ads by Target Audiences

Ad target and customization are regarded as two of the most powerful features of digital advertising.

Tailoring your ads and making sure that they are only displayed to a group of people that are more likely to be interested in your product can boost your conversions and improve the performance of your entire campaign.

With this in mind, knowing what demographics are more interested and which ads attract their attention requires extensive testing.

Alternatively, you can use an ad monitoring and transparency tool like BigSpy to determine what’s working for others running similar campaigns. As a powerful ad spy tool, it provides detailed demographics for reference. 


Enhancing User Experience with AI

Artificial intelligence (AI) is advancing in leaps and businesses are starting to leverage this turn-key technology to improve their marketing as well as their entire operation.

This, combined with tryvertising, can give users a one-of-a-kind, efficiency-driven experience.

Take Uniqlo, who set up  UMood kiosks in select stores, by using AI technology and censors in the UMood kiosks.

The company could identify customers’ mood by analyzing neurological responses and make suggestions based on the results.


How to Use Ad Spy Tool to Improve Social Ad Campaigns

We’ve talked briefly about BigSpy in this article, but we’ll go over the specifics of the ads analysis platform in this section.

It is a powerful business tool that allows users to see a comprehensive list of statistics from competitor ads across multiple platforms. 

AdMob, Facebook, and other social ads networks have incredible reach and could produce stellar conversion numbers, but having the right strategy is crucial.

It gives companies, marketers, and other stakeholders valuable insight that allows them to craft effective ads and well-structured campaigns.

If you want to find out more about building a robust social media ads campaign, what the future holds for social media channels, just test the ad spy tool.

There you have it. We hope that this article has provided you with value about the marketing trend of social media channels as well as some guidance on improving your ads campaign.