Any company without an online presence these days will find success nearly impossible. Hiring a professional to design your website and some eye-catching ads will do little to get your brand in front of the right audience and boost profits and growth.
Consumers make purchases and hire services based on emotions and the benefits of the end result. Now more than ever, they also spend their money based on the quality of the relationship and trust they forge with a company.
Social Media Marketing Takes Over
Static internet marketing techniques fall short of delivering this benefit to your business. Social media marketing steps up and fills this need perfectly for businesses in any industry or niche.
Building a recognizable and trusted brand, engaging consumers and encouraging them to buy, and sparking that all-important word of mouth advertising through exceptional customer service all happens with ease on social networking sites.
Building a Brand on Social Media
When people think of brand recognition, things like unique logos, design layouts, and mottos come to mind.
You want your business to be instantly recognizable whenever its name or image appears.
While you should display these things on a website and advertisements, social media provides the perfect platform for brand building.
Use your logo as your user identity. It shows up every time you make a comment or answer a question. Do the same thing with the company name and motto or a short call to action.
These become closely associated with the quality of the posts you make, which in turn convinces people that your brand delivers great value.
Attracting Life-long Customers and Clients
People who have never eaten a Big Mac may recognize McDonald’s golden arches. Brand recognition only goes so far.
Social media posts and comments are not only about displaying your logo and representing your business positively. Building relationships with the people most likely to buy your products or hire you to perform a service require repeated positive interactions.
Twitter, Instagram, or Facebook marketing can display one aspect of your company, but actual conversations with consumers do more to fuel the type of trust people need to give you their money.
It is not about making new friends. It is about presenting a friendly yet professional face – a human face – to the public who are frequently hesitant to interact with big business.
Customer Interaction Key to Digital Marketing Success
Not only does interaction build trust with your targeted consumers, it benefits your entire content marketing efforts by offering people the opportunity to do some marketing for you.
After a positive sale or service, the satisfied customer is much more likely to post about the experience to their followers.
Local business can expand to neighborhood pages or groups and get involved with events in the community.
You do not have to leave this up to chance. If your company has claimed its pages on popular review sites or directories can encourage social media followers to visit.
Ask for recommendations and remind people to pass on announcements about sales or special offers.
Online digital and mobile marketing are musts in today’s business world. All the stylish graphics, professionally-designed webpages, stylish graphic ads, and informative blog posts form the foundation of your platform and marketing strategy.
Without social media marketing, however, you are leaving out a huge opportunity to truly engage with consumers and encourage lifelong lucrative relationships.