Search engine optimization is categorized into site design, on-page, and off-page optimization or backlinking.
Good backlinks are one of the most important factors to rank web pages for a relevant key phrase that’s entered into search engines.
As soon as another website links to your website, that is a clear vote of confidence for search engines like Google, Bing, duckduckgo, and others.
The more such proofs of trust there are, the further up the presence in Google raises. Because a backlink on the Internet corresponds to a recommendation in the offline world and is as valuable on the Internet as it is in real life.
Which backlink sources are suitable?
You already know that getting a link from another site to your own is a vote of confidence, however, not every backlink is good for your site, some are toxic and can harm your site.
Which backlinks are now suitable for your money site and how do you get high-quality backlinks?
After all, it is not the quantity that counts, but the quality.
Write guest post
A high-quality article is written on a relevant topic and then published on another website. This article is then linked to your website.
It is important here to only publish a guest article on trustworthy websites.
With the help of online tools like Majestic, businesspally, Moz, each website address can be checked in advance to determine how trustworthy it is.
In addition, when selecting the potential websites for the publishing of your articles, you should ensure that they are relevant to your niche.
Example: If possible, a lawyer specializing in inheritance law should publish a guest article on a website that also deals with the subject of inheritance law.
Anyone who does not publish new content on their website regularly should start with an effective link-building strategy at the latest.
There are several advantages for publishing articles regularly on your site and other sites, to gain internal and external links respectively.
Some of the advantages are the following:
A chance to publish such good content that others want to link to it on their website.
The chance to be found for other relevant search terms on the Internet and thus to receive new visitors to your website.
The possibility of always distributing these new posts on social media channels or online press release sites.
Social media backlinks
Social media is more important than ever before, social media links are not indexed by search engines and several studies have confirmed they help in ranking pages on search engines.
Therefore, you should always publish new blog posts or website content on social media channels.
Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc. and even share links to the posts on the website.
The better a piece of content is shared there, the higher the chance that this post will be shared by others.
The content shared on social media should be as relevant as possible for the readers.
Online industry links
Online industry links, while not the most valuable backlinks are easier to obtain compared to the other tactics presented.
Examples of online industry links are directories such as Yelp, 11880, businesspally, etc.
It makes particular sense for lawyers and tax consultants to concentrate on online business listings that have a local reference or are specifically for lawyers or tax consultants.
Finally, a link exchange also makes sense. In the case of a link exchange, for example, business A links to the website of business B.
This in turn links back to the website of business A. A one-sided link from A to B would be more valuable, but if there is no other way, mutual linking is also good.
A good backlink strategy relies on the five tactics mentioned above. Those who continuously adjust these five strategies increase the chance of being found very well with their website in Google.
The easier it is to find your website on Google, the more people will visit your website and patronize you.