Cloud computing can be categorized into different types depending on the chosen criteria used.

However, there are basically three main types of Cloud computing models.

These 3 types of cloud computing are differentiated by their characteristics.

The first type, the centralized data store or cloud data center, stores all information for a single customer or application.

The second type is known as the service-oriented architecture (SOA) that relies on IT infrastructure to deliver the resources on demand.

The third and most unique of the Cloud architecture is called the end-to-end services architecture (ETA).

Types of Cloud Computing Models

A brief description of each of the Cloud architecture types is as follows.

• Centralized Data Storage

The first Cloud architecture type, the centralized data store, is modeled as a data center with a hardware administrator in charge of ensuring that all data is backed up, monitored, and secure.

This is the most common of the three-Cloud architectures and it is considered to be the foundation for all Cloud computing architectures.

The benefit of this Cloud architecture type is that it provides instant scalability by migrating minimum workload to the cluster, which saves resources on IT hardware and human capital.

It is highly cost-effective, but it has certain limitations such as lack of flexibility, slower response time for queries, reduced capacity, and bandwidth.

Another drawback is that only several IT administrators can make use of the centralized data store.

• Hybrid Storage

The second Cloud architecture type, the hybrid or public cloud model, refers to a computing environment in which both hardware and software are provided by an external service provider.

Hybrid cloud architecture allows for two or more virtualization layers.

In other words, it is a Cloud architecture that mixing private and public aspects of a hosted service.

Hybrid clouds are composed of several components, and a number of these components can be replaced over time.

Public cloud models rely on one website that is visible to users on the Internet. Hybrid clouds, on the other hand, use a common platform, which is then divided into several individual components.

Hybrid clouds are most often seen in hybrid mobile devices, such as smartphones and tablets.

A typical hybrid service would include components like a data store, micro-server, and an application server.

In the public cloud model, several private providers host the applications while the IT infrastructure consists of a number of servers.

This Cloud architecture type has several benefits, such as lower costs and higher capacity, greater operational efficiency, increased flexibility, and access to multiple applications.

However, there are some disadvantages such as lack of control over security and poor scalability.

• Utility-Cloud Model

The third and newest of the Cloud architecture types is known as the utility-cloud model.

The utility-cloud model, which was introduced in the year 2020, is comprised of several small, medium, and large companies that rely on common software and infrastructure to run their operations.

Most of the time, this Cloud model delivers fewer benefits than its counterparts.

However, it does provide significant benefits, such as improved deployment, greater agility, simplified management, and cost savings.

What is Datafication?

Datafication definition in layman’s term is simply the process of transforming raw and unprocessed data into a more usable form.

Datafication is one of the most powerful concepts in business and education today. 

Raw data collected from the public can now be transformed into information and facts that can be used and relied upon in a big business.

Examples of Datafication

Businesses all over the world are making use of this concept to increase their profit and improve the performance and the growth of their businesses.

There are many different examples of datafication, and each of these examples has its own set of advantages and disadvantages.

These advantages and disadvantages are also presented along with examples of datafication.

Advantages of Datafication

• Datafication Helps in Data Management

They make it easier for people to understand and relate to what datafication is and how it works.

One of the advantages of datafication is that it helps manage data.

Managing data can help companies gather information from many sources and organize them in a way that makes it easier for them to make informed decisions.

• Datafication makes Data Processing Faster

With Datafication, you can simply instruct your computers to fetch only the relevant pieces of information from a huge database. Your media content will then be much faster.

• You can access Relevant Data Quickly

Because your computer will fetch only the relevant data, there will be no risk of missing out on data that is important to you.

In addition, you’ll only be storing and accessing the types of media content that you need.

This will also help you because you won’t need to do anything else with the data; it will simply be sitting there, waiting for you to use it.

Disadvantages of Datafication

There are a number of challenges around datafication, and some of these challenges are listed below.

• Datafication could be wasteful

Many companies use a lot of resources when they are processing data through a datafication process.

For instance, big data often requires massive amounts of servers to process and store the data.

This costs a lot of money, especially in a tight economy.

• Datafication could take a Long Time

Big data is very difficult to manage and is also very slow.

One reason why datafication takes so long is that it has to filter out irrelevant data and only bring up the necessary data for analysis.

Another reason why datafication takes long is that it has to make sure that the information is safe enough to share without causing legal problems.

Additionally, there’s the issue of media content that’s sensitive, but still needs to be made available for the various stakeholders within a company or organization.

• Datafication Has a Poor Memory

A datafication process has to be able to read all the relevant media content and extract the important pieces of information that are relevant to a particular job or situation.

However, large data sets are not stored efficiently in large memory.

One reason why this happens is that a lot of the data that you extract from the Internet or other sources is old data.

Therefore, your datafication process will have to check for the new pieces of media content and extract them as quickly as possible.

• Datafication is Expensive

Not all computers are capable of running Datafication processes.

There are still a number of areas where a datafication system will not work, simply because it is not available.

These include old computers that are on old hardware or networks that are too slow.

It also doesn’t make sense to run a datafication system on UNIX boxes, as this platform does not have enough power.

But luckily, you can find many different solutions that allow you to easily and intelligently run datafication programs on almost any kind of computer.

Datafication in Data Science

Datafication has an impact on social science research. Social science research relies heavily on quantitative data, especially on mathematical data.

The improper use of data or information can lead to the misrepresentation of data or missing data.

For this reason, it’s important that your datafication process is able to extract the right pieces of information quickly and accurately.

It also needs to be able to store and sort data in a way that makes sense.

As mentioned, a datafication process is really nothing more than a checkerboard.

In other words, it doesn’t take any imagination to think about the kinds of things that could go wrong.

For example, suppose that you have a huge database that you’re trying to access – but you’re arbitrarily deciding which sites are relevant to you.

You could get into a lot of trouble if you don’t check the accuracy of your data.

This is why it’s so important that you only use a reliable data extraction and storage process such as Dataflow.

Running Datafication on your Server and its Pros

There are many benefits to running datafication processes on a host.

Not only is it more efficient and much more reliable than individual computers, but you will also save a lot of money.

If you’re trying to cut costs and improve your business, you should definitely consider running your data on a server.

Aside from the money-saving, however, there is also the fact that your employees will get a lot more work done because of the greater speed.

Datafication is also important because it allows you to make the most of certain processes and information that you need quickly.

So go ahead and invest in a server if you want to improve your business performance.

Good customer service is when at least 75% of the customers are satisfied with their experiences reaching out to the customer support desk.

This is the reason employers seek the quality skills that make a good customer service representative when a potential employee submits a resume.

There are 3 important qualities of customer service, which are speed, accuracy, and efficiency.

There are other 4 characteristics of a good customer service rep which will be discussed in this article.

These customer service skills examples are expected in every consumer support rep as suggested by consumers when surveyed on how they would like to be treated by a customer service representative.

Qualities of a Good Customer Service Representative

If you’re applying for a customer service representative job, you need to read the following qualities and ensure you have them.

As an employer, you should also test your employee on the following characteristics of good customer service to ensure you employ quality personnel.

• Quick Responsiveness

Quick response is one of the things your clients appreciate most in online customer service.

According to the research findings from Sitel after they surveyed over 1000 UK consumers, over 30% preferred live chat because this customer service channel provides them with the fastest response.

Speed and response time is found to be one of the most important criteria for good service quality.

In another study by Warwick University, the response time has the greatest impact on both customer satisfaction (quick response) and dissatisfaction (slow response).

Also, in the research by Havard Business Review, they audited 2,241 companies in the USA to measure how long each company takes to respond to customers and discovered that 37% of the companies responded in an hour,

This means that most successful companies want a fast customer service response, and would require speed as a quality in online customer service jobs.

The service speed depends on several factors, which include the contact channel, employee skills, employee responsibility, etc.

As someone seeking an online customer service job, you already know you’re going to be working online, therefore, you need o to be able to type fast on the computer keyboard.

You need to acquire much knowledge about the company’s services in order to be able to minimize the resolution time of any request.

The more knowledgeable you’re, the fewer questions you’ll have to ask in order to resolve the issue.

• Be Accurate

Irrespective of the effort taken to supply data, if it isn’t accurate, it becomes void.

Regardless of the customer service speed, the answer should of course be correct.

Johnston’s study shows that most clients consider accuracy as a key requirement in customer service.

While it won’t increase customer satisfaction, inaccurate information will undoubtedly lead to dissatisfaction.

Accuracy is also about clarity and reliability, and it depends on how coordinated you’re while communicating with clients.

This can also be trained to a certain extent, but talent also plays a role here.

You should also be able to work as a team with other customer service representatives.

Customer service is like a team sport. In order to make a resolution to an issue, one representative often depends on the knowledge of other employees.

• Be Transparent

As a good customer service personnel or you’re looking for a customer service job online, you need to be able to strike the balance between customer satisfaction and reality.

There are situations when your clients will get tensed up and use foul words in communicating with you.

We all understand this annoying feeling and need to be transparent as regards the state of the service.

Transparency in customer service is just as important as speed and accuracy, the clients will accept their fate at the moment, and you’ll be able to help relieve them of their pent-up emotions.

Not knowing the reason your issue is not resolved or how long to wait can really cause grief in the heart of the client

From my experience in live chat support, I know the temptation to switch to support mode immediately and resolve the customer request directly.

However, the principle of transparency suggests first of all to explain to the customer what exactly will happen, even if it increases the waiting time a little.

• Be Responsible

Your chance of keeping a customer service job depends on your responsibility in the workplace.

In online customer support jobs, you’re almost independent in carrying out your responsibilities.

We all like to feel in control of what we do, and that’s exactly what customer support jobs online offer you.

However, you need to handle the job in your best capacity.

Customer service jobs are like humanitarian jobs, you need to work towards people’s satisfaction.

Either you’re available in the company’s physical office or you’re working from home, you need to make the working environment suitable for yourself in order to perform optimally.

• Be Friendly

You don’t need to be rigid and too professional because it’s a corporate job.

Most clients would want to communicate with you in an informal way, you should also relate with them like you’ve met them in real life.

Every quality service is based on interpersonal communication, even when it comes to self-service.

The versatility and numerous nuances of human interaction can always have both positive and negative effects on the service experience.

Kindness and courtesy are qualities that are almost impossible to train, and they’re required to make you stand out and perform exceptionally.

McDonald’s recently told its franchisees that 20% of its customer complaints stem from unfriendly employees.

This means that no company would want to keep unfriendly workers in the customer service department.

• Be Efficient

You might have experience in customer support jobs online, and have a brilliantly crafted resume.

Efficiency is a very important factor in customer service jobs online.

You should be able to predict the next question your client would ask.

You should also be able to help them in presenting their issue.

Some people don’t know how best to communicate the issue to you, when you realize this, try to help them redefine their inquiry in order to prefer the best solution to it.

Out of every three people you meet now, two of them will be using smartphones.

These days, people spend reasonable time with their phones, and most people now depend on them to connect with people and make transactions.

If you’re a business owner, you wouldn’t want to neglect internet marketing even if you don’t sell digital merchandise.

People use their smartphones to search for things to buy, make inquiries about products or services, connect with people on social media, watch videos on YouTube, etc. 

Why not make it easier for them to find you while they are doing all the above?

Why Do you Need Internet Marketing for Business?

• Targeted Audience 

An optimized digital marketing campaign can help you get noticed faster and reach your target audience.

We are far from the days when you would be on the street to distribute your flyers, magazines, or getting mentioned on the radio, TV ads, or Billboards.

Not only these means are expensive, but it’s also non-targeted and you can not estimate your campaign result effectively.

Having said that, not many people like to be bothered on the street, as they think about what they are going to do that day, while others may not like your display, random phone calls, or may not be interested in your campaign at all.

• It triggers Purchase Decision Better

The traditional marketing approaches are not a very efficient way to get your businesses noticed by the target group.

Also, with internet marketing, people are able to make a purchase decision quickly after seeing your ads.

You’re also able to market your product or service to your target age group, interests, geographical location, etc.

After all, marketing is about strategy and hitting the right target, this is when your campaign can convert to leads and profits.

• You can easily Brand your Business

Branding is very important in today’s business. Unlike before, only big companies can brand their businesses, but today, you can do it by just creating a website, and social media accounts for your business.

With digital marketing; you can create ads, have links on other websites, guest blogs, video content, or have people sign up for newsletters when they visit your page content.

You won’t have to walk up to a person and start a conversation because you got their attention before saying anything.

Why not let people find you this way and subscribe to your campaign newsletters, watch your videos, follow your social media, or buy from your online store?

• You can Evaluate your Marketing Better

To further help your marketing campaign, there are thousands of plugins to help monitor your content activity.

Analytics also helps online marketers understand what is going on when people visit their website, social media, or YouTube videos.

You can learn what content gets the most attention, monitor traffic trends, track the time spent on your site, and understand the geographical location your visitors come from. 

In addition to this, keyword research helps your site rank for buying key phrases, these are terms people put in search engines when they’re looking for a product to purchase.

If this is too technical, you can hire the best digital marketing agency to fully execute a marketing campaign or fill in gaps of expertise that your in-house team has in 2021.

They can help improve your organic search ranking within relevant keyword terms, and potentially land you on the first page on google search results.

For instance, let’s say you are looking for the best digital marketing agency online to help you with your campaign.

Tons of marketing agencies will use that keyword phrase or some variation, but who is the best?

The marketing agency that ranks first uses the most strategic marketing approach while providing content with a strong value for their audience.

Google then determines what content should rank on what spot on the first page of search results.

Not all content is equal because search algorithms seek domains that have excellent sources and trustworthy content.

In the end, it is worth all the work because it lets people know they can trust your information.

The closer you are to the first page, the more your domain can be trusted, which means that you will get more people visiting your web pages and that traffic will have a higher purchasing intent.

Conclusion

Implementing the proper strategy within your digital marketing campaigns will enable your business to reach your goals than a traditional marketing approach. 

Why Do You Need a Local Marketing Agency?

There are basically two advantages of local marketing.

Firstly, they focus on a geographic area and can build authority, relevance, and trust easily.

By having digital content created by a local marketing agency, you will appear more authentic and real to your potential clients.

Secondly, a local marketing agency is small in terms of size and network, therefore, they will be able to channel their best resources on your business promotion.

How To Do Local Marketing in the right Way

When you’re marketing businesses, strategic targeting is very important.

You will not just be targeting a large audience, but rather targeting the audience that can be converted to leads

When you want to outsource the service of a digital marketing agency, you should strike the balance between experience and size.

Most digital marketing agencies cover almost all areas of digital marketing.

That is a web design, inbound marketing, search engine optimization (SEO), Social media marketing (SMM), pay-per-click (PPC), lead generation, and the rest.

It will be very difficult for a marketing agency to focus on all these verticals and offer top-notch services one each category.

A cutting-edge marketing strategy is critical, or all those different digital services will not work together well.

The track record of the local marketing agency you want to outsource is very important.

Have they been able to provide high quality and effective digital marketing strategies to a wide range of industries?

It will enable you to measure the possible result of the partnership with the agency.

Optimization Tips for Local Marketing

While you should know what you want to achieve as a business owner, a good marketing agency should work you through the nitty-gritty.

The following tips will give you a clue if a particular form of marketing is suitable for your business, and how best to optimize your digital presence.

• SEO Friendly Website

An SEO friendly website is a website that is designed with UX and UI in mind.

Your digital business card is your website homepage. Your website must be structured properly and designed by a professional web designer.

The site images and text, and programming codes must be well optimized to make it load faster.

Good layout, color harmony, easy navigation should be factored in the design so that your visitors don’t bounce off your page.

Informative texts about your products, services, production processes, your values ​​, and maybe also about your team make your company appear competent and qualified.

Illustrative videos and images should be used, same with FAQs for a better experience and quick solutions to potential questions.

Therefore, in order to make your company regionally visible online, it is worth using google Maps citations, citations on local business directories, trying google ads.

These are forms of regional advertising which will make your company visible on Google for those who are looking for the right keyword for your company and who are also in the immediate vicinity of your business.

With the help of regional advertisements on the Internet, you can save costs targeting a large audience and rather market your product to your desired target group.

• Don’t Underestimate Social Media

Social sites like Facebook, Twitter, Instagram, etc good channels you can easily get feedback on your business, and interact with your customers.

On social media platforms, you can also share the latest news about your company and your achievements.

If you integrate an Omni-channel tool with your website, you’ll easily manage tickets created by customers from any of the channels, both social media, chat, and ticket form.

You can also run targeted ads on the above-mentioned social sites too.

Therefore, social media is one of the most important instruments in local marketing.

• Plan Event or Market during Local Events

A local event is an avenue for getting in touch with local customers and potential partners.

For example, if you own a restaurant, you can organize a cooking competition.

This will enable you to get foodies and people who’re interested in your business.

If you run a dance school, you can organize a dance party to attract the locals and your potential clients.

This strategy is workable in any industry and business.

Conclusion

The mix of several local marketing strategies can be very valuable for your company.

To do this, you should use all possible channels and keep your eyes open for further local advertising.

Due to the constant change and the growing number of small and lucrative companies in your area, there are always new opportunities for you to find partners and expand your marketing strategy.

Trading the forex market is not too complex as many beginners might think.

It only takes time to learn the market, test strategies, and stick to the ones that profit you.

To have a better understanding of the forex, commodities trading, stock market, and others, you don’t only read charts, you should learn both the technical and fundamental analysis.

What is Fundamental Analysis?

Fundamental analysis is the analysis of the financials of a certain instrument or asset.

It deals with the strength and weakness of a particular asset, that is the value of a particular currency.

In order to understand the rationale behind the price movement of a particular asset, fundamental research is a must.

You should learn how to do Fundamental research of a currency as a beginner in forex trading.

You can learn this by reading financial news, journals, online portals, and other financial publications.

For example, You’ll be able to know when the US government decides to print more dollars, cut interest rates, issue treasury bills, etc.

Understand the financial policies that are used to control cash in circulation and how it affects the value of the relative currency.

What is Technical Analysis?

Technical analysis is the use of a price chart and other predefined tools to measure the strength and weakness of price movement.

Technical analysis deals with market psychology and the behavior of traders towards an asset.

Some forex traders think that the technical analysis is all they needed since they are not committing their funds for the long term but it’s not.

There are tons of factors that influence the technical chart and analysis.

For example, the GDP, interest rate, monetary policy, and geographic events should be understood and related news should be followed.

Having said that, the technical analysis is a little bit complicated than the fundamentals.

This is because the perception of value from the technical analysis is arguable, and different analysts can come out with divergent opinions using the same technical inputs.

In technical research, for example, your analysis is dependent on a time frame, hence, a change in a time frame can result in a different perception of value or decision.

However, in technical analysis, you should analyze, select, and interpret the charts carefully.

The main idea is to know about the impact of future movements.

If you are a beginner, try to analyze both, and that will be effective for further development.

Stick to Learning Selected currency Pair

You can not have a good win to lose ratio in forex trading if you jump from one currency pair to another.

Each currency pair has some specificities.

Some pairs are traded more in Asia than in Europe, vice versa.

The most crucial part is to learn the movement of currency pairs and stick to one or two.

If you don’t have the proper understanding of it, the decision making will not be reliable and profitable.

You have to select a pair and test your strategy repeatedly trading it.

Once you’ve mastered the strategy with the currency pair, you can stick to it and improve on it.

You should also study trades between the two currency you choose to be trading their currencies against each other.

For example, GBP/USD, learn about how the economic policies of England affect the US and vice versa.

If you do not know about the currency’s price action along with the continuous movement of market conditions, you will not be able to make better decisions.

Currency trading is more like commodities trading. You must understand both the fundamental and technical strength and only then you can win more trades than you lose.

There are a lot of currency pairs that can be traded in the forex market.

Conclusion

Trading forex is now easier since you can trade it right on your smartphone

Most forex brokers have both android and iPhone apps to enable you to trade the market easily.

To succeed in the market, learning both the technical and fundamental analysis is a must.