Your small business is finally in place, and now it is time to start thinking about developing a solid web presence for your company.
The foundation of this aspect of your marketing efforts begins with designing a totally awesome website.
If you do this right and your customers visit often, you might notice that your sales volume is doing better than you expected.
The following are some tips to help ensure your company’s website will serve your small business needs the right way.
When it comes to creating a stellar website for your small business, you do not want to serve up a website with a lot of irrelevant clutter.
You also do not want to give your site traffic an overwhelming amount of options to choose from.
Your front page needs to be simple to navigate, easy to take in, and highly intuitive to anyone visiting for the first time.
Taking the time to choose only the relevant links and content that your site traffic can make quick sense of will make the difference between making sales versus unnecessarily confusing your web traffic.
By limiting the number of links for product and service-based categories, you will help your site visitors to find precisely those things for which they are looking.
Grab Contact Information from Site Visitors
All successful online businesses need to get their hands on the contact information of their website users.
If you have a sign-up process, then web traffic can enter contact information when creating an account that you can store in a database for later purposes.
Alternatively, you can offer newsletters and offers to people who enter their best contact email into the designated area where you have created to gather a visitor’s contact information.
Depending on how your small business operates, you may want to offer edit fields for someone to enter a phone number, mailing address, or other personal information.
However, be certain that the designated areas for entering this kind of information are highly visible to visitors.
Using this contact information to build lasting relationships with customers who visit your website is central to the success of your small business.
Easy to Use Checkout Page
The easier you make it for your website traffic to put a product in their online shopping cart and checkout, the easier it will be for your small company to make sales.
This means using a checkout page that does not require too many steps for completing the purchase.
Also, remember to allow for different payment methods. Including third party payment options.
For example, PayPal can encourage confidence for those online shoppers who would prefer to pay through PayPal’s secure platform when buying from your website.
Obligatory User Information
A properly designed website for a small business needs to have some important links. You will want an “About Us” link that informs your customers about your business, its staff, and your mission statement.
You should have a “Contact” link to help potential customers easily reach out to you.
Provide an “Affiliate” link if you want to compensate people for promoting your products and services.