Applications have changed the way we access the internet. The web browser is becoming a thing of obsolescence (OK not quite yet) but certainly, when it comes to accessing personalised regular web pages such as banking and email, more and more people are accessing this information through apps.
The year 2017 has been extraordinary in the app development industry with increasing numbers of people regularly downloading new apps for their tablet and mobile device. In this guest post, we will examine some things in the future of mobile apps and their development, especially, application technology trends of 2018.
With the growing focus on health and wellness, especially in maintaining good health, rather remedies to get over health challenges, this has opened the door for innovation and in this regards to wearable fitness tracking apps, and some others.
Apple iPhone have already made waves with their iWatch and many other technology leaders have followed suit. This trend will continue to grow in 2018 with more and more people tracking their health and fitness statistics through the touch of an app.
Another trend that is sure to make waves is the continued integration of artificial intelligence into application development, making them more powerful than ever. Imagine shutting off your light switch in your home by simply accessing an app on your phone?
Imagine no more as this has become a reality as there is increasing research and development into apps that act as a control centre for our lives, for example turning off our house lights and syncing with home security.
Living in the Clouds
While we have cloud computing all locked down, there is some work still being done on mastering this for applications. 2018 will be a pivotal time for the release of extremely powerful apps that require minimum storage space on your mobile phone. We will be collecting all our data from the cloud.
There is going to be an increased focus on app security, with quite a lot of progress to be made in this area. It is particularly important as most people are using applications to make financial transactions, so we welcome this development with open arms.
Small and medium businesses are going to begin to follow suit and create apps to make their services instantly accessible for their customer. For example, taxi services, doctor’s surgeries and other service sectors will begin to offer automated booking for ease of use.
Augment Your Reality
AR or Augmented Reality as it is known is a new age technology, offering an experience that merges computer generated images with reality. The result in an enhancement in what we see, hear, feel and smell. Gamers are going to love this development and all the big drivers in the gaming industry are going to cash in.
Targeted Marketing and Advertising
In 2018, we are going to see the advertising world soar in terms of targeted marketing campaigns through applications. There has never been more target driven media than there is now, with social media amongst other mediums all driving content unique to each user. Get ready for lots more advertising via your mobile and tablet apps!
This is just a taster of some of the new enhancements to app development that we should expect to see in 2018 – Its going to be an exciting year!